Over the years I have attended workshops and read books and articles about the complexities of doing busy in our modern and fast-paced world. Every once and a while I step back and take a deep breath and ponder. Sometimes I think we just overthink and create complex models and structures on how to achieve exceptional results. In many instances business is based on human interactions. The need to resolve client issues, to improve client interactions, or to revise product offerings can be facilitated through the simple act of regular and open communication with clients. Too many businesses don’t follow a regular course of talking with their clients on a regular basis to find out how they are faring in the clients’ eyes. They also fail to simply ask what else can we do better or provide that we aren’t doing currently. People want to be consulted and they want their input to be considered. We get caught up in the latest business models and buzzwords, but in essence at the core of every business is the human element. I am not casting aside the importance of business research, I am saying that we often overlook the human element at the core of every business no matter how big or small. The communication between one or more people in a positive and meaningful way can truly be the difference between a successful business or one that fails.
Sometimes we just get comfortable with our routine and the systems we use and the way we work. I have had a dose of reality with some long-time clients. I have a process of review meetings to discuss the trends of the usage of their employee benefit plans and once year we meet to review the proposed rate increase or decrease of their benefit programs. I normally give my clients sufficient notice and optional times we can meet. This has worked relatively well for many years. Recently I have noticed it doesn’t work for all off my clients because some of them of them are project driven and if I catch them at a time they are overwhelmed by project submissions and deadlines they simply don’t have the time or desire to meet with me face to face. I have had to accept that although I have worked hard to both negotiate on their behalf and put together an analysis of what has transpired over the past year with their benefits program at the time I would like to meet with them I am simply not a priority item for them. Although I prefer a face-to-face meeting it does not work for them. I can’t take it personally it is about their business and priorities not mine. I have had to learn to do business in ways that work for my clients. Sometimes you simply have to get out of your comfort zone and learn to adapt. I was caught in a rut and was comfortable doing business in a routine that worked for me. Change is inevitable, embrace it.