Over the years I have attended workshops and read books and articles about the complexities of doing busy in our modern and fast-paced world. Every once and a while I step back and take a deep breath and ponder. Sometimes I think we just overthink and create complex models and structures on how to achieve exceptional results. In many instances business is based on human interactions. The need to resolve client issues, to improve client interactions, or to revise product offerings can be facilitated through the simple act of regular and open communication with clients. Too many businesses don’t follow a regular course of talking with their clients on a regular basis to find out how they are faring in the clients’ eyes. They also fail to simply ask what else can we do better or provide that we aren’t doing currently. People want to be consulted and they want their input to be considered. We get caught up in the latest business models and buzzwords, but in essence at the core of every business is the human element. I am not casting aside the importance of business research, I am saying that we often overlook the human element at the core of every business no matter how big or small. The communication between one or more people in a positive and meaningful way can truly be the difference between a successful business or one that fails.